I'm a multidisciplinary producer with 20 years' experience delivering brands & brand/design-led creative projects for broadcasters and commercial clients worldwide.
After learning the ropes in advertising production, I found my calling in brand design production: collaborating with designers and strategists and building teams to originate and bring-to-life outstanding creative solutions that deliver results for business, client and audience.
Since then, I have delivered high-profile network rebrands for UKTV & ITV, channel brands for broadcasters around the globe, in-flight channels for BA and the multi-award-winning launch identity for 'Dave'. Off-air/OOH campaigns for Penguin, the re-ignition of the HMV brand, the identity & collateral for Bone Daddies (London's coolest Ramen restaurant group) and digital solutions for BAFTA and KPMG.
Whatever the brief, I aim to approach my work with a spirit of collaboration, a can-do attitude and a desire to keep listening and learning.
Design & branding - Print, photography & artworking, production of physical collateral
Moving image - Live-action shoots - motion graphics, 2D & 3D animation, post-production & VFX
Music & sound design
Digital design, UX & IA, wireframing & development
Project types include:
Commercial brand design creation & implementation
Broadcast channel identities - TV titles & graphics packages
OOH/off-air launch campaigns
Signage & wayfinding
POS print collateral & branded merchandise
Website design, digital display ads & content